Crashing the Party
La Placita, is a small plaza and establishment in New Cross, comprising restaurants and beauty shops, managed by different groups from the African and Latin American diaspora; it is a site of comfort for displaced people, a collectively constructed imaginary home. In it, distinct and personalised stations are spotlighted by their national flags and offer a transnational sampling of ‘third-world’ gastronomy.
As a result of the current COVID-19 crisis and the London shutdown, many of the businesses once hosted by La Placita have had to create their own unique and sustainable systems for operating. These may range from home cooking to delivery services that provide the local clientele with a semblance of consistency.
‘La Placita: Crashing the Party,’ is an online PR project aimed at pushing these systems forward, to help generate revenue for these small businesses.Inside Brookmillroad.art. Giuseppi Rodriguez and Elad Argaman of Black Gold Collective, have orchestrated an interactive party; imagining La Placita’s community of Afro-diasporic groups as an audience ‘crashing’ a commonly ‘whitened’ institutional matrix.
This space now functions through 4 main elements:
1. Food and beauty online services.
2. A Karaoke hotspot.
3. A selection of works by artists Janaky Mistry, Katrina Nzegwu and Tayhe Munsamy inside the Palm Tree Gallery.
4. Weekly live DJ sets